Online marketing is the new age business and advertising mantra. Internet Marketing is an economic, effective and measurable alternative to expensive broadcast marketing and cumbersome and inefficient print marketing. What makes Internet Marketing seem attractive is that – it has a wider reach than traditional advertising mediums and it enables a direct connect with potential customers. Recent research indicates that 90% of internet users use Search Engines to find products, services and information. Social Media is the next popular platform for online advertising after Search Engines, data from Facebook shows that every 24 hours 175 million active users share about 500 million pieces of web content.
With every other company/institution/organization getting its own website, it has become imperative for companies to show case their products/vision/ideas/services in a unique manner to capture the attention of the desired target audience. WDsoft a is ever aware of the new developments taking place in the online world – From the changing dynamics of Search Engines, to visitor/viewer algorithms; to emerging market trends and shift in customer preferenceswe take stock of everything and convert that learning into powerful Internet Marketing strategies that guarantee results.
WDsoft internet marketing strategies are comprehensive and robust – not only will it increase your visibility, but will also transform visitors to customers through appropriate brand promotion techniques.
Search Engine Optimization
Search Engine Optimization is the first step towards achieving Internet Marketing success. WDsoft is proficient in the techniques and tactics of remodeling your existing website into a Search Engine Friendly website. WDsoft’s approach to Search Engine Optimization is comprehensive and thorough. Also we undertake manual submission of your website in major search engines at no extra cost.
The process of SEOas employed by us:-
Website analysis – to gage your website’s internet ranking, analyze the layout, content and design.
Keyword research and analysis – identify user friendly keywords, popular search strings and match it to your product/service profile.
Competitor analysis and monitoring – understanding the internet marketing tactics adopted by your rivals and helping you stay one step ahead of them.
Optimization for different key words – after identifying the relevant and popular key words, they are incorporated into your website content and coding.
Optimization of Meta content – to help increase page indexing on major search engines.
Optimization of existing pages including minor code enhancements – redesigning your website pages, content optimization for different web pages and the home page, coding optimization.
Image ALT tag optimization
Inclusion of spider friendly and text rich site map.
Add XML site map and submit to major search engines such as Google, Yahoo, Ask etc.
Adding Google analytics code to track your website performance – analyze the number of hits, analyze viewer profile, most popular pages viewed on your website and much more.
Add back links and inbound links to help increase internet presence and viewership.
Social Media Marketing
The past decade has witnessed a sociological revolution of sorts with social media websites rising in popularity and usage globally. Social media is today the most preferred platform to connect with friends, build new relationships, to share information/pictures/videos/experiences and as companies are now realizing, it is also an effective advertising and marketing platform. Social media users have a divergent demo graphical profile from teenagers to elders, they come from all walks of like from students to politicians and from businessmen to celebrities…, social media users go beyond geographical and time barriers. The popularity of social media has risen globally, it is said that if Facebook were a country, it would be the world’s 3rd largest.
With millions of active e-mail accounts and thousands of new e-mail accounts being created every day, E-mail marketing and E-mail promotional strategies are the flavor of the day. On a daily basisour inbox’s play host to a wide variety of spam, irate ads, unwanted promotional offers, malicious viruses and many other unsolicited information. Every year, millions of man hours are spent deleting spam from accounts. Why is there such a market for it, if everybody hates it? And what makes the difference between unwanted spam, and eagerly opened (and legitimate) email marketing messages? WDsoft understands.
Email marketing if planned intelligently and creatively is a fantastic resource for reaching out to potential clients and boosting sales in particular. It costs very little, takes little effort, and can be sent to as many boxes as your heart desires. Of course, there are several different types of email marketing, spam being the most prevalent. Other types of email marketing are less intrusive, more informative, and potentially more lucrative and with a much higher open rate for your business.
Whether it be reaching out to potential clients or staying in touch with existing ones, WDsoft’s E-mail marketing campaigns stand out for their relevance, ingenuity and secure investment returns. Armed with the right resources we can manage your E-mail marketing campaign from start to finish – drafting the e-mail communication with attractive content and visuals, to identifying your client database, dispatching the e-mail, monitoring response and feedback, to giving you potential sales leads, WDsoft does it all.