Real Estate is a rough terrain.!!! It takes decades to build an identity in this sector, leave along being a Brand. Surya Builders in amongst those very few privileged builders which succeeded in both. But being exclusively present in Pune has had its limitations when they wanted to expand their presence in Baramati and helped families find affordable housing there too.
WD soft helped Surya Builders break these limitations. We studied the realty landscape of Baramati thoroughly and came up with Brand Introduction campaign for Surya. We designed their project brochures and marketing strategy. Here we decided to introduce “3D animation – a unique walk through for Real Estate Projects” wherein the prospect home buyers will get to actually look and feel their dream home in Baramati with 360 degree views of the interiors of homes while sitting in front of their computers.
The outcome of this whole exercise was obvious. Many families approached Surya Builders for further details of the project. Not only from the residents of Pune who wished to have their second home in Baramati but also from the city itself. This has not only resulted in Surya Builders achieving the aspired Brand Identity in Baramati but became one of the few builders to be in the top list of home buyers, both in Pune and Baramati.