About the Client

Uhlmann Pac-Systeme GmbH & Co. KG based in Germany is a top-tier global B2B supplier of packaging systems for pharmaceutical products in blisters, bottles, and cartons. The B2B company delivers adaptable, comprehensive solutions for international pharmaceutical firms, generics producers, and contract packing firms. Uhlmann's packaging lines, services, and digital solutions set a high bar for quality, efficiency, and availability. Acting as a complete B2B solution provider, Uhlmann offers consultation, project management, implementation, and services all from one source.

Requirement of the Client

Given our expertise in B2B Branding and advertising, WDSOFT was given the responsibility by the client to create a magazine advertisement design that would capture the essence of its corporate image while maintaining a global appeal. The client sought an aesthetically pleasing and attention-grabbing ad design with a sophisticated and restrained colour scheme. The client's requirements demanded that the advertisement is of the highest standard, both in terms of creativity, messaging, and professionalism.

The Challenge

The task at hand involved crafting a magazine advertisement that effectively blended both verbal and visual elements. It was important to effectively communicate the core message and address all significant points within the client profile. The challenge was further compounded by the need to reach the intended audience with a message that resonated. Nevertheless, we eagerly embraced the challenge and endeavoured to deliver our very best.

The Solution

WDSOFT obtained all the necessary information from the client's website, comprehended the client's requirements, and engaged in detailed discussions with both the client and our team. After careful brainstorming and ideation, we created an ad characterized by its simplicity, elegance, and direct, easily comprehensible message. We followed our Advertising Best Practices that focused on:

Clear message:
Our B2B print ad has a clear message that communicates the value of the client's products and services to the reader. The print ad is clutter-free with clear HD images and catchy call-to-actions and information-rich brief content.

Use of simple and clean visuals:
graphic designers designers kept the design simple and clean with a minimal amount of visuals. And used high-quality images that are relevant to the client's product or service.

Consistent Branding:
Our ad designers made sure that the branding is consistent with other marketing materials, such as the website, brochures, and business cards. We used the same colours, fonts, and logos for the print ad too.

Use a strong headline:
A strong and attention-grabbing headline can make the difference between someone reading your ad or skipping over it. We made sure the headline is concise and communicates the message.

Brand storytelling:
The print ad has a story that aligns with the B2B client's brand and creates an emotional connection with the target audience.

Relevance:
The print ad is relevant to the B2B client's target audience and addresses their pain points and challenges.

Authenticity:
We designed a magazine ad that is authentic and honest, reflecting the B2B client's core values and mission.

The Result

The client expressed their admiration for the ad, and it successfully elicited the desired response.