Brochure Design for a Construction Material Manufacturer in India

Date

23/07/2024

 

Client

Gleanore India Pvt. Ltd.

 
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Brochure Design Solution Summary

As a leading Brochure Design Company in India, we created a modern bi-fold brochure for an Indian construction manufacturer, showcasing expanded offerings like metal formwork. The manufacturing brochure design prioritises quality and innovative thinking and reflects the essence of the brand and its reach globally. The design process included research, concept development, brochure content creation, and design execution based on customer input, resulting in an informative, appealing brochure.

About the Client

Gleanore India Pvt. Ltd. is a major manufacturing company that specialises in manufacturing aluminium formwork, scaffolding,metals, and minerals. With a significant global presence, they prioritise sustainability, defect-free manufacturing, and technical advancement. The client is committed to reducing its negative effects on the environment and supporting local communities while maintaining operational dependability, affordability, and sustainability through wise investments and responsible company policies. 

Client Expectations

A leading metal formwork and agricultural products manufacturing company in India tasked WDSOFT with creating a brochure that displays its diverse product and service offerings, commitment to sustainability, and creative production capabilities. They wanted the brochure to express both their dedication to decreasing environmental impact and their ambition to encourage the growth of global infrastructure development. The client requested that their brochure emphasise all manufactured products and characteristics to inform potential customers about their products and services.

Brochure Design Solution by WDSOFT

As a top supplier of metal minerals and agricultural products, the client's primary goal for the brochure design was to highlight their diverse products and services, creative manufacturing capabilities, and their products' high-quality standards. The customer also wanted to design a visually appealing and informative brochure that is suited to their brand's identity while also communicating their global market presence.

Creative Concept

The brochure's creative design is centred on a modern and fresh visual layout that symbolises the client's innovative approach and industry leadership. The messaging strategy centred on the client's defect-free manufacturing process and high-quality products. The primary goal of a brochure is to highlight a client's wide range of products. So WDSOFT created a visually engaging design for the brochure that showed the products as well as helpful details such as product features and specifications. The brochure's informative content emphasises the client's innovative expertise by highlighting their manufacturing technology and experience in various industries. 

Brochure Design Process

WDSOFT used specific workflows to create an innovative and informative brochure for building construction formwork for the manufacturer in India. We begin by researching our client's present brand image and market position. The research allows us to gain a better understanding of the client's goal for designing a brochure as well as the brochure's prospective audience. Then, we created an initial rough design, focusing on layout, colour schemes, fonts, and pictures that reflected the client's brand. The brochure's content was developed by gathering relevant information and crafting compelling content about the client's products, services, and goals. Later, we generated a high-quality design mockup including the approved concepts and text while ensuring the design was visually appealing, simple to read, and well organised. Following that, we completed the brochure design and content based on client feedback before preparing the final design files for printing and digital distribution.