Branding Process at WDSOFT

At WDSOFT Pune, we approach brand building as a harmonious combination of creativity and logic. We believe that a brand serves as a representation of a company’s distinctive character and essence. It is the emblem of the vision, values, and philosophy of the company.

The branding process is the pathway to build the brand’s personality, to spread its awareness, to promote it in the marketplace and to transform it into a success story. It is a structured and strategic process, based on the analysis of the data acquired from market research, competitors’ study, team inputs and so on.

Brand building done by an expert and experienced advertising and branding agency, benefits the company in various aspects. It creates a great visual impact and brand loyalty. Customer engagement gets a boost. The brand reaches larger audience and generates greater response.

WDSOFT Pune is a reputed branding agency, working for many prestigious brands. We regard ourselves as brand custodians, who develop, nurture and grow the brand organically, and holistically. The branding procedure practiced at WDSOFT Advertising is typically composed of the following stages.

Research and Analysis

Research and Analysis

WDSOFT begins by conducting market research to gain insight into the client’s target audience, existing and prospective competitors, and current market trends. This data is crucial for us, and helps to understand and define the brand's positioning and unique selling points.
Strategy Development

Strategy Development

Based on the conclusions of this research, WDSOFT outlines a branding strategy that is in sync with the brand's values, mission, and vision. The strategy consists of forming the brand personality, creative routes to build the brand, and media planning to promote it.
Brand Identity Creation

Brand Identity Creation

Here the creative team of WDSOFT Pune takes on. We have a highly qualified team of professionals, who are experts in brand development and promotion. At this stage, the visual components of the brand are conceptualized and designed. Major brand elements are defined, including logo, colour scheme, typography, and imagery that will be used to represent the brand.
Development of brand guidelines

Development of brand guidelines

Once the brand identity and promotional strategy is approved by the client, WDSOFT moves on to the next step. The agency creates brand guidelines that outline how the brand should be represented across all communication channels. These guidelines ensure consistency in the brand's messaging and visual identity.
Strategy Implementation

Strategy Implementation

WDSOFT then takes the brand to the next level, by implementing the branding strategy and visual identity across all communication platforms including websites, social media, advertisements, packaging, and any other media channel.
Monitoring and Assessment

Monitoring and Assessment

WDSOFT Pune is a thoroughly professional branding agency. We cover the entire branding process and go extra mile to achieve complete customer delight. The agency continually monitors and assesses the brand's performance and makes any necessary changes to ensure its long-term success. Every client has his or her own vision. Every company has its own growth curve. WDSOFT caters to these specific requirements of the client and then defines its approach as the branding agency. The branding process followed at WDSOFT Pune, turns out to be a success. The brands built by us bear testimony to our expertise and excellence. Our most important strength is that, we have exercised brand building processes for the clients from diverse fields, and varied business domains. This has sharpened our edge and made us more competent and confident. WDSOFT is trusted by prestigious brands. Get in touch. Let’s build your brand success story, together.