Google AdWords Company in Pune | Best Google Adwords PPC Services in Pune

Why Google Adwords is Important for your Business?

As an adept Google Adwords Company in Pune we understand that in todays fast paced world businesses need instant results and Google Adwords is just the right platform for all businesses. With Google Adwords you start generating leads/sales almost instantly, unlike SEO which takes months to deliver results. Google Ads [Formerly AdWords] is a PAID Digital Advertising Platform created by Google to help businesses reach their target audience via its search platform and partner sites. You pay for every click on your advertisement appearing in the “Sponsored Ads” category of the Search Engine Results Pages, above the organic listings. Since Google AdWords Advertising is based on keywords, the more you pay (“BID”) per click, the higher your ad appears for that particular keyword in the Google’s paid search listings. You can add keywords related to your products, brand, services, and business vertical etc. Being an experienced Google Adwords Company in Pune we are well versed with Google’s advanced ranking factors like – Quality score, Ad Rank, the quality of your Ad copy, ad extensions, the relevance of your Ad Copy to the keywords, landing page quality and experience etc. Our mission at WDSOFT Google Adwords Company Pune is to boost your ROI, improve your conversion ration & Click-through rate and reduce your Cost-Per-Click.

Benefits of Google Adwords

Unlike organic search engine optimization, which can take weeks to produce results, Google Adwords is a “quick fix” and the quickest approach to attract qualified traffic for your company. Here are some of the advantages of Google Adwords Advertising.
  • Instant Qualified Targeted Traffic
  • You are in charge – You can make changes to your paid campaign (budget, bid, keyword, ad copy, targeting etc.) almost instantaneously.
  • Various targeting options available – Geographic, demographic, devices, contextual and more.
  • Highly Customizable Ads – Large number of Ad formats available (text, image and video ads) High degree of control on how much you pay on your campaign
  • Exceptionally detailed keyword-level reports.
  • Paid Ad campaigns can be immediately configured and fine-tuned for better sales at lower cost.

What to achieve with Google Adwords

Whatever your goal may be, WDSOFT Google Adwords Company Pune can help you achieve it. Google Adwords is an SEARCH & CONTEXTUAL ADVERTSIING platform which can be used to generate Sales, Leads and to create Brand Awareness.
  • Sales – Boost your Revenue & Sales with our proven “Google Adwords Marketing Strategy”. Lower your advertising cost and
  • Lead Generation – Given our association with a wide range of business verticals, we have substantial experience in generating leads for a wide range of B2B and B2C businesses.
  • Branding – Google Adwords Display Ads are the perfect medium for creating brand awareness.

Why Hire WDSOFOT Google Adwords Company Pune?

At WDSOFT Google Adwords Company Pune we have noticed that often Companies & Businesses have in-house Digital Marketing Departments that manage the Adwords Campaigns. Given the dominant role Google Adwords plays in generating leads, it deserves special attention from an expert Google Adwords Agency like WDSOFT in Pune. We do not doubt the competency of the in-house marketing teams of our clients but it is always prudent to hire an expert Agency that has more experience and can help you grow your business. As a professional Google Adwords Company in Pune, we are aware that there are a plethora of factors and the combination of factors, that affect the performance of a Google Adwords account. You need to get everything right for optimal results & performance. Only a skilled Google Adwords Company can achieve this. At WDSOFT Google Adwords Company Pune, we implement Google Adwords Best Practices standardized by the industry. Our aim at WDSOFT Google Adwords Company is to deliver optimal results within the given advertising budget of the client.

Google Adwords Best Practices

Google Adwords Best Practice 1 - Set Up the Right Type of Adwords Campaign

There are various types of Google Adwords campaigns that are suited for various goals like lead generation, sales, website visits, calls etc.. The campaigns in turn are appropriate for different business verticals and digital marketing purposes. Setting up the right type of Google Adwords Campaign is key to the success with Google Adwords. Start with a wrong Campaign type and your efforts can go in-vain. At WDSOFT Google Adwords Company Pune we have authoritative experience in setting up, optimizing and managing Google Adwords for wide range of business verticals. At WDSOFT Google Adwords Company Pune, we know what type of campaign is right for your business.

Google Adwords Best Practice 3 - Landing Page for Google Adwords

It may appear like an enormous sandbox to play in, but we know creative crafting of a landing page. WDSOFT Google Adwords Company Pune's SEO Specialists, Graphic Designers, Web Designers and Content Writers collaborate to create outstanding Landing Pages for your Google Adwords Ads. We create numerous landing pages for relevant keywords, where the ad text raises the "Quality Score" of your ad and lowers your CPC while still attaining a higher position.

Google Adwords Best Practice 5 - Targeting your Ad to the the Right Audience

Google Adwords is doubtlessly the most advanced ad targeting technology in the Search Engine Marketing space. Geographical/Location Targeting, Language Targeting, Demographics, Remarketing, Device Targeting, and Contextual Targeting are the integral layers of targeting. At WDSOFT Google Adwords Company Pune we make sure that your ads reach to your target audience spread across diverse geographical location. We use our proven technique which combines keywords and campaign targeting to reach the right audience. We extensively research negative keywords to filter-out irrelevant traffic.

Google Adwords Best Practice 2 - Thorough Business Analysis

At WDSOFT Google Adwords Company Pune, we do a thorough examination of your company/business. We extensively research your company, products and services, its strengths and weaknesses, potential, competitors, and, most crucially, how competitively priced your product or service is.

Google Adwords Best Practice 4 - Tracking your Online Conversions

By customizing your landing pages with tracking scripts, WDSOFT Google Adwords Company Pune's technical team can track the keywords that are converting your visitors into customers. This aids in optimizing the Ad campaign and enhancing it by focusing just on the most relevant keywords.

Google Adwords Best Practice 6 - Domain Expertise

At WDSOFT Google Adwords Company Pune we leverage our domain expertise with Google Adwords marketing. Given our experience of working with Google Adwords for over 15 years, we know what works and what doesn't. Google Adwords for e-Commerce - Take your e-Commerce to the National/International level. Digital advertising helps e-commerce platforms reach as many customers as possible. Our strategy is not just to advertise your products but to generate sales with the focus on the ROI. Google Adwords for Small Businesses - Take your Small Business to the next level. Reach out to your audience online. Grow your Google Adwords for Real Estate - Advertise your property to targeted potential buyers all over the world. Get qualified leads online and sell your property quick. Google Adwords for Dentists/Doctors - Get more calls and visitors to your Clinic. Local Business - Advertise your business locally and get more visitors to your business. B2B Businesses - Get targeted leads for your business, find new customers and forge new alliances.

Google Adwords Best Practice 1 - Set Up the Right Type of Adwords Campaign

There are various types of Google Adwords campaigns that are suited for various goals like lead generation, sales, website visits, calls etc.. The campaigns in turn are appropriate for different business verticals and digital marketing purposes. Setting up the right type of Google Adwords Campaign is key to the success with Google Adwords. Start with a wrong Campaign type and your efforts can go in-vain. At WDSOFT Google Adwords Company Pune we have authoritative experience in setting up, optimizing and managing Google Adwords for wide range of business verticals. At WDSOFT Google Adwords Company Pune, we know what type of campaign is right for your business.

Google Adwords Best Practice 2 - Thorough Business Analysis

At WDSOFT Google Adwords Company Pune, we do a thorough examination of your company/business. We extensively research your company, products and services, its strengths and weaknesses, potential, competitors, and, most crucially, how competitively priced your product or service is.

Google Adwords Best Practice 3 - Landing Page for Google Adwords

It may appear like an enormous sandbox to play in, but we know creative crafting of a landing page. WDSOFT Google Adwords Company Pune's SEO Specialists, Graphic Designers, Web Designers and Content Writers collaborate to create outstanding Landing Pages for your Google Adwords Ads. We create numerous landing pages for relevant keywords, where the ad text raises the "Quality Score" of your ad and lowers your CPC while still attaining a higher position.

Google Adwords Best Practice 4 - Tracking your Online Conversions

By customizing your landing pages with tracking scripts, WDSOFT Google Adwords Company Pune's technical team can track the keywords that are converting your visitors into customers. This aids in optimizing the Ad campaign and enhancing it by focusing just on the most relevant keywords.

Google Adwords Best Practice 5 - Targeting your Ad to the the Right Audience

Google Adwords is doubtlessly the most advanced ad targeting technology in the Search Engine Marketing space. Geographical/Location Targeting, Language Targeting, Demographics, Remarketing, Device Targeting, and Contextual Targeting are the integral layers of targeting. At WDSOFT Google Adwords Company Pune we make sure that your ads reach to your target audience spread across diverse geographical location. We use our proven technique which combines keywords and campaign targeting to reach the right audience. We extensively research negative keywords to filter-out irrelevant traffic.

Google Adwords Best Practice 6 - Domain Expertise

At WDSOFT Google Adwords Company Pune we leverage our domain expertise with Google Adwords marketing. Given our experience of working with Google Adwords for over 15 years, we know what works and what doesn't. Google Adwords for e-Commerce - Take your e-Commerce to the National/International level. Digital advertising helps e-commerce platforms reach as many customers as possible. Our strategy is not just to advertise your products but to generate sales with the focus on the ROI. Google Adwords for Small Businesses - Take your Small Business to the next level. Reach out to your audience online. Grow your Google Adwords for Real Estate - Advertise your property to targeted potential buyers all over the world. Get qualified leads online and sell your property quick. Google Adwords for Dentists/Doctors - Get more calls and visitors to your Clinic. Local Business - Advertise your business locally and get more visitors to your business. B2B Businesses - Get targeted leads for your business, find new customers and forge new alliances.

Methodology followed at WDSOFT Google Adwords Company Pune

Thorough Business Analysis – Understand your Business, Products, Services etc. Strength & Weaknesses of your businesses and opportunities.

  • Competitor Analysis – Who your competitors are and what is their Advertising/Branding Strategy.
  • Keyword/Negative Keyword Research – Extensive keyword research with the focus on niche long tail keywords. With equal importance to negative keywords for targeted traffic.
  • Landing Page[s] Design – Incorporating the Landing Page Best Practices
  • Landing Page[s] Content Creation – Minimal Content with focus on the key USPs
  • Ad Copies – Based on the Services/Products & Offers we create relevant sets of Ad Copies
  • Campaign Creation – Configuring the Campaign Settings to match the target audience.
  • Ad Group Creation – Create multiple Ad Groups with similar keywords with the focus on Quality Score & Ad Rank

Google Adwords Best Practice 7 - Choosing the Right Advertising Medium

When using the Google Adwords platform you can decide where your ad should appear, on Search platforms or on Display Network [Through Adsense Program] or on both. Choosing the right platform can boost your ROI and the incorrect one could end up with exhausting your budget without much in return.

Google Adwords Best Practice 9 - Keyword Research

We undertake rigorous keyword research to ensure high-quality keywords and keyword phrases enrich your page. As well as, we filter out "non-converting" keywords by identifying the right "Negative Keywords".

Google Adwords Best Practice 11 - Reporting

We can help you decide what is best. Your Google Adwords performance is reported each day to you, along with suggestions and recommendations, for you to make informed decisions that can help you further increase sales.

Google Adwords Best Practice 8 - Google Adwords Ad Copies

As a result oriented Google Adwords Company in Pune, we have creative content writers and designers well acquainted with Google Adwords Ad Formats. Whether it is text ads, responsive ads, image ads, or in-stream video ads, we create the best of the best.

Google Adwords Best Practice 10 - Well Structured Google Adwords Account

When optimizing or setting up your Google Adwords Account we make sure that the account is neat, clean and well structured. Similar products/services are grouped together in a single campaign. Distinct ad groups are created to group together related keywords. No ad group has more than 10 keywords. This makes sure that the ad copies are relevant to the keywords.

Google Adwords Best Practice 7 - Choosing the Right Advertising Medium

When using the Google Adwords platform you can decide where your ad should appear, on Search platforms or on Display Network [Through Adsense Program] or on both. Choosing the right platform can boost your ROI and the incorrect one could end up with exhausting your budget without much in return.

Google Adwords Best Practice 8 - Google Adwords Ad Copies

As a result oriented Google Adwords Company in Pune, we have creative content writers and designers well acquainted with Google Adwords Ad Formats. Whether it is text ads, responsive ads, image ads, or in-stream video ads, we create the best of the best.

Google Adwords Best Practice 9 - Keyword Research

We undertake rigorous keyword research to ensure high-quality keywords and keyword phrases enrich your page. As well as, we filter out "non-converting" keywords by identifying the right "Negative Keywords".

Google Adwords Best Practice 10 - Well Structured Google Adwords Account

When optimizing or setting up your Google Adwords Account we make sure that the account is neat, clean and well structured. Similar products/services are grouped together in a single campaign. Distinct ad groups are created to group together related keywords. No ad group has more than 10 keywords. This makes sure that the ad copies are relevant to the keywords.

Google Adwords Best Practice 11 - Reporting

We can help you decide what is best. Your Google Adwords performance is reported each day to you, along with suggestions and recommendations, for you to make informed decisions that can help you further increase sales.

Return On Investment (ROI)

Return on Investment is the key to everything. What have I gained from my investment? At WDSOFT Google Adwords Company in Pune It is our goal to ensure our clients have a positive ROI while achieving higher sales. Our Google Adwords Business Analysts and Search Engine Marketing experts monitor and adjust your Ad campaigns to maintain a healthy ROI 24/7. We monitor your expenses, your conversions, and your profit daily.

All Google Adwords Services in Pune Under One Roof

Being a full-fledged Digital Marketing Company in Pune we have all the allied services needed for successful Google Adwords implementation. We have experienced Google Adwords account managers who manage & monitor your account and take corrective actions.

What Type of Google Adwords Services WSOFT Provides

Google Adwords Account Management

We set up and manage your Company’s Google Adwords account on your behalf. At WDSOFT Google Adwords Company Pune, your account is in the hands of seasoned Adwords analysts. Your account is monitored constantly and fine-tuned for optimal performance. This type of model is suited for Small Businesses who do not have a dedicated Google Adwords/Digital Marketing resource.

Google Adwords Consultant

We provide Google Adwords Consultancy Services to Companies, B2B/B2C Businesses, Corporates etc. Our analysts at WDSOFT Google Adwords conduct a thorough audit of your Google Adwords account to ascertain the areas where it can be improved further. We work with your in-house marketing team members and guide them with devising a comprehensive Google Adwords strategy that generates more sales and leads for your company.

Parameters Analyzed during Google Adwords Audit

  • Impression & Click Share – They determine your reach. We strive to reach 100% Impression Share, i.e. all of the target audience.
  • Ad Rank – A product of Quality Score & Max Cost-Per-Click. The Ad Rank decisively determines how much traffic you would get.
  • Quality Score – A product of Expected CTR, Ad Relevance & Landing Page Experience Score. The whole purpose of Google Adwords optimization is to improve the Quality Score, which directly affects the volume of traffic.
  • Ad Relevance – We understand the search intent and user behaviour. At WDSOFT Google Adwords Company Pune We create multiple ads that are relevant to the search intent.
  • Landing Page Experience – Lead conversions happen on the Landing Page, hence we scrutinize the landing pages, their page load time, UI/UX factors, Navigation etc. We compare your landing page with that of competitors and come out with solutions to improve it.
  • CTR – A higher Clickthrough rate improves Quality Score & Ad Rank.
  • Conversion Rate – Implement Conversion Tracking & Improve Conversions through above mentioned techniques.
  • Search Terms/Negative Terms – Regularly analyze the keywords, search terms and negative search terms. Add new Search Terms and negative keywords to maintain the quality of the traffic.
  • Google Adwords Optimization – Our Google Adwords analysts keep a close watch on the Optimization Score of your account and analyze the Recommendations made by Google. We implement the recommendations if they are feasible and in-line with the strategy.

“They are thorough professionals and have a good understanding of the Google Adwords marketing. We have been associated with them for almost a year and their services have helped us get more customers.” – Green Valley