Kumkum Logo Design by WDSOFT INDIA

logo design service by wdsoft creative agency
Kumkum Logo
logo design service by wdsoft creative agency
Kumkum Logo
logo design service by wdsoft creative agency
Kumkum Logo
Baldota Ads Design by WDSOFT creative agency
Kumkum Print-Media Ad Design
packaging design service by wdsoft creative agency
Kumkum Packaging Design
website design service by wdsoft creative agency
Website Design
brochure design service by wdsoft creative agency
Kumkum Brochure Design
brochure design service by wdsoft creative agency
Kumkum Brochure Design
hoarding design service by wdsoft creative agency
Holi Hoarding Design
hoarding design service by wdsoft creative agency
Holi Hoarding Design

About the Kumkum Manufacturer

“Baldota Kumkum and Gulal Manufacturers” is a reputed organic colour manufacturer based in Pune, INDIA. They are a leading colour manufacturer in INDIA with in-house colour manufacturing facility in Pune.

The company mainly distributes its products [Organic Colour and Kumkum] in the northern part of the country and aims to expand its customer base in other parts of India. In addition to producing the products at its two existing factories, the company intends to build new ones to meet customer demand and expand its position in the organic colour manufacturing industry.

Baldota Kumkum’s prime focus is on the safety of their product. They manufacture body-safe, safe-to-touch colours like kumkum, gulal and holi colours.

Client's Goal

The Kumkum manufacturer was facing cut-throat competition in its business segment and wanted to run aggressive branding campaigns to fortify their no. 1 position in the market, with a focus on the safety feature of their product – Kumkum.

Branding Strategy for the Kumkum Manufacturer

We were tasked with creating the entire branding strategy and campaigns for the India-based Kumkum and Organic colour  manufacturer. Our brand designers at WDSOFT Branding Agency India, crafted a thorough branding strategy for the Kumkum & Organic Colour Company. Here we identified and analysed the key USPs of the client, their audience, their strength, present branding scenario, and other parameters. We decided to completely redesign all the communication channels and re-design the Kumkum brand logo. It was decided to follow a common branding theme that would be adopted across all the platforms – physical and digital. The branding designs were modified to concur with the festivals, events, seasons and the prevailing socio-cultural circumstances. Also our goal was to keep the same branding theme across all the platforms of the Kumkum and organic colour manufacturer.

Kumkum Logo Concept

Given the nature of the business, its association with colour, and the target audience – our logo designers decided to give a feminine perspective to the Kumkum logo.

Logo Colors

Baldota Kumkum being a organic colour and gulal manufacturing company the colour combination used was Red, Gray and Black in the logo. Red is a very auspicious colour in Indian culture. Be it the red saree that the bride wears on her big day to the red bangles, or the red sindoor that married Hindu women put in the parting of hair, red is everywhere. A wedding invitation card is not considered complete unless it’s coloured red on the corners while the colour black represents strength, seriousness, power, and authority. Gray colour is a more neutral shade and is identified with tranquillity, sophistication, strength and balance.

Meaning of the Kumkum Logo

Given the imaginative and freehand style of inventive type of work, the logo has an enormous cursive B in red shading over a dark “Baldota” where in the “O” is a red “bindi” that is generally observed on the brows of every Indian lady. Kumkum and gulal, which are organic colours, are used in India during celebrations to symbolise joy and enhancement, often used to create intricate designs. Gulal is applied to the faces of loved ones.

Corporate Video Making

Bladota Kumkum, Color and Gulal Manufacturer's requirement was to create an online identity and a "trust-building" branding campaign. It wasn't hard for us to create the branding theme. We created a theme based on Quality and Safety - considering the nature of the Kumkum product. To instil confidence and trust in the minds of Baldota Kumkum's customers, we decided to convey the message through a corporate video. The video covers the picturesque location of the facility, its infrastructure, accommodations, serene surroundings, the manufacturing process with focus on Quality and Safety.

SEO Services

Our content writers at WDsoft Pune then created keyword infused SEO content, keyword optimised titles, meta descriptions, SEO-friendly images - for the website. Our content writers also created crisp branding slogans and catch-lines relevant occasions that further enhance brand identity and add sophistication to the branding campaigns.

Holi Hoarding Design

Considering the character of the client's product range and its affinity with colours, festivity, happiness, safety, culture and heritage - it immediately dawned on us that "Bigger is Better". Size does matter in branding, it is even more true when we consider the product in this case-study. For outdoor advertising we designed posters and banners of various sizes and with different themes. We incorporated the safety aspect of the product (safe to touch) and its relevance with the national festival of Holi, in our designs.

Website Design

We understand that a website should be designed to generate leads, sales, increase brand awareness and subsequently make your business grow. AT WDSOFT, our website design philosophy is simple - "Design Websites that Generate Leads". Our team made a thorough analysis and compiled a list of the keywords searched by Baldota Kumkum's customers. The keywords used by the client's customers are: "kumkum manufacturer in India", "holi colour manufacturer in India", "gulal manufacturer in india" etc. The second phase was to create relevant content optimised for these keywords.

Marketing Collateral Design

The branding collateral were designed with the vibrant colours to reflect on the spirit of the product [Kumkum and Organic Colour]. This included brochures portraying various Kumkum shades, flyers, shade cards, business cards, etc.

Benefits of a Retainer Agency

Given the nature of the client's product range and their use in various festivals and occasions, there was a need to change the branding campaigns according to the occasions. Hence we decided to get involved with the branding exercise for a long-term. We became associated with the client as a "Retainer" agency providing graphic design and digital marketing services throughout the year. Working with a Retainer Agency like WDsoft Pune, saves clients money, they get all the services under one roof and they don't have to search for a new service provider every-time they need to make changes to their marketing campaigns.