Branding Challenge

Engineering company, Rakhoh is a notable name in the Boiler Manufacturing Industry. They were facing stiff competition in their vertical and wanted Strategic Brand Development solutions to make them stand out from the rest. Rakhoh Industries hired WDsoft Pune as their branding consultants.

Branding Strategy

After thorough deliberation, our team identified the key USPs of Rakhoh Industries and decided to create a new "engineering" logo, brochure and product catalogue and corporate video to elucidate the hallmark features and USPs of Rakhoh.

Logo Design for Rakhoh Industries

Having a vast experience in industrial branding our graphic designers came up with a crisp engineering company logo. The simple logo has the name "RAKHOH" in the bold font with all letters connected to one another giving it a "rigid" feel of an engineering structure. Red font color is used to reflect upon the energetic and engineering activity nature of the company.

Corporate Video Making

Our Brand Creative group made a Branding Video that spotlights on the key highlights of the Boiler Manufacturer - experience and skill, excellent assembling devices and innovation, far reaching foundation, quantum of Industries served, front line innovation, enormous committed staff, worldwide reach, item range, Quality and Safety. The video additionally demonstrates the corporate culture of the customer, different offices like Design division, Marketing, Accounts, Production, Quality Control, Quality Inspection, R and D Department and the Management Board. The subject of the video was to grandstand the capacities, skill, devotion and responsibility of Rakhoh towards its endeavor.

Brochure Design

We also designed brochure cum product catalogue and branding material for Rakhoh Industries with rich graphics and promotional content that draws attention to the key features and USPs. The brochure consists of 10 pages and also serves as a product catalogue.

Results

Our Brand Development strategy surpassed Rakhoh's expectations. With our Brand Development solutions Rakhoh Industries has strengthened its trust and confidence in the hearts of their clients.